:root{--ink:#173e34;--cream:#f8f7ef;--lime:#d9f46c;--muted:#52655a;--line:#d5ded0;--peach:#ffc2a9}
*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:24px}body{margin:0;background:var(--cream);color:var(--ink);font:16px/1.65 Arial,Helvetica,sans-serif}a{color:inherit}h1,h2,h3,p{margin-top:0}h1,h2,h3{line-height:1.08;letter-spacing:-.045em}h1{font-size:clamp(52px,5.4vw,78px);font-weight:650;margin-bottom:26px}h2{font-size:clamp(37px,4.1vw,58px);font-weight:650;margin-bottom:23px}h3{font-size:29px;font-weight:600;margin-bottom:17px}em{font-family:Georgia,serif;font-weight:400}.wrap{width:min(1240px,calc(100% - 96px));margin-inline:auto}section{padding:86px 0}.eyebrow{font-size:11px;font-weight:700;letter-spacing:1.65px;text-transform:uppercase;margin:0 0 21px}.micro{font-size:12px;color:var(--muted);line-height:1.6}.skip{position:absolute;top:-70px;left:12px;z-index:5;background:var(--cream);padding:12px}.skip:focus{top:10px}a:focus-visible,summary:focus-visible{outline:3px solid #ac432b;outline-offset:5px}.brand{display:flex;gap:12px;align-items:center;text-decoration:none}.brand-mark{width:45px;height:45px;display:grid;place-items:center;border-radius:50%;background:var(--ink);color:var(--lime);font-weight:700}.brand strong{display:block;font-size:21px;letter-spacing:-.6px;line-height:1.3}.brand small{display:block;font-size:10px;text-transform:uppercase;letter-spacing:1.25px;line-height:1.6}.button{display:inline-flex;justify-content:center;align-items:center;gap:25px;min-height:54px;border-radius:7px;padding:16px 24px;background:var(--ink);color:var(--cream);font-size:15px;font-weight:700;line-height:1.35;text-decoration:none;transition:background .18s,transform .18s}.button:hover{background:#2c5749;transform:translateY(-2px)}.button>span{font-size:22px;line-height:1}.text-link{font-size:14px;font-weight:700;text-underline-offset:5px}
.hero{padding:66px 0 73px}.hero-grid{display:grid;grid-template-columns:1.16fr .84fr;gap:70px;align-items:center}.hero-copy{min-width:0}.hero h1 em{display:inline-block}.intro{font-size:18px;line-height:1.7;max-width:555px;color:#41594b;margin-bottom:28px}.hero-actions{display:flex;gap:19px 25px;flex-wrap:wrap;align-items:center}.hero-copy .micro{max-width:420px;margin:18px 0 0}.purchase-path{padding:33px 30px 25px;border-radius:95px 95px 18px 18px;background:var(--lime);min-width:0;position:relative}.path-top{text-align:center;padding:7px 0 23px}.path-top .eyebrow{font-size:10px;margin-bottom:12px}.path-symbol{display:grid;place-items:center;width:56px;height:56px;margin:auto;border:1px solid #7d9841;border-radius:50%;font-size:36px;line-height:1}.path-steps{list-style:none;margin:0;padding:0}.path-steps li{display:grid;grid-template-columns:33px minmax(0,1fr);gap:13px;border-top:1px solid #93ac51;padding:22px 0}.path-number{font-size:11px;padding-top:3px}.path-steps h2{font-size:25px;letter-spacing:-.7px;margin-bottom:8px}.path-steps p{font-size:12px;line-height:1.6;margin-bottom:14px;max-width:270px}.range-art{display:flex;gap:8px}.range-art span{height:29px;flex:1;border:1px solid #8ba44a;border-radius:4px;background:#eefbb9}.range-art span:nth-child(2){background:#a5c75c}.range-art span:nth-child(3){background:#38583b}.product-art{display:flex;gap:12px;align-items:center}.product-art>span{height:43px;width:49px;border:1px solid #8ba44a;border-radius:4px;background:#eefbb9}.product-art>div{flex:1}.product-art i{display:block;height:4px;width:90%;margin:7px 0;background:#8ba44a;border-radius:3px}.product-art i:nth-child(2){width:67%}.product-art i:nth-child(3){width:43%}.checkout-art{display:flex;gap:12px;align-items:center;justify-content:space-between;border-radius:5px;background:var(--ink);color:var(--lime);padding:10px 13px;font-size:11px;line-height:1.5}.checkout-art b{font-size:20px}.path-caption{font-size:10px;text-align:center;line-height:1.5;margin:0;border-top:1px solid #93ac51;padding-top:15px}
.starting-point{background:#efeee3;border-block:1px solid var(--line);padding:46px 0}.starting-grid{display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center}.starting-grid h2{font-size:clamp(31px,3vw,42px);margin:0}.starting-grid .eyebrow{font-size:10px;margin-bottom:15px}.starting-grid p:not(.eyebrow){font-size:16px;color:var(--muted);margin-bottom:13px}.starting-grid p:last-child{margin-bottom:0}.section-head{display:grid;grid-template-columns:1.15fr .85fr;gap:70px;align-items:end;margin-bottom:40px}.section-head h2{margin:0}.section-head>p{max-width:390px;color:var(--muted);margin:0 0 3px}.service-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px}.service{border:1px solid var(--line);border-radius:18px;padding:37px 39px;min-width:0;background:#e4eadb}.service:nth-child(2){background:var(--peach);border-color:var(--peach)}.service:nth-child(3){background:#e9e2ef}.service:nth-child(4){background:#f0efd9}.service-number{display:block;font-family:Georgia,serif;font-size:54px;line-height:1;opacity:.65;margin-bottom:26px;letter-spacing:-.05em}.service h3{font-size:clamp(31px,3vw,41px);line-height:1.12;margin-bottom:22px}.service p{font-size:17px;color:#43594d;margin-bottom:21px}.service ul{margin:0;padding-left:20px;font-size:15px;line-height:1.8}.service li+li{margin-top:11px}
.markets{background:var(--ink);color:var(--cream);border-radius:22px;margin:0 20px;padding:74px 0}.markets-grid{display:grid;grid-template-columns:1.05fr 1fr;gap:75px}.markets .eyebrow,.markets h2 em{color:var(--lime)}.markets-grid>div>p:not(.eyebrow){font-size:18px;line-height:1.7;color:#d0dfd5;max-width:500px;margin-bottom:0}.market-details article{border-top:1px solid #ffffff40;padding:21px 0 25px}.market-details article:last-child{padding-bottom:0}.market-details span{font-size:10px;text-transform:uppercase;letter-spacing:1.5px;color:var(--lime)}.market-details h3{font-size:26px;margin:13px 0 12px}.market-details p{font-size:15px;color:#d0dfd5;margin:0}.process-grid{list-style:none;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:30px;padding:0;margin:0}.process-grid li{border-top:1px solid #adbfae;padding-top:22px}.process-grid span{font-size:10px;text-transform:uppercase;letter-spacing:1px}.process-grid h3{font-size:25px;line-height:1.18;letter-spacing:-.7px;margin:21px 0 14px}.process-grid p{font-size:15px;color:var(--muted);margin:0}.measurement{background:#eee8dc;padding:67px 0}.measurement-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:34px 80px;align-items:start}.measurement-grid>div>p:not(.eyebrow){font-size:17px;color:var(--muted);max-width:405px;margin-bottom:0}.measure-list{margin:0}.measure-list>div{display:grid;grid-template-columns:130px 1fr;gap:18px;padding:23px 0;border-top:1px solid #b7bbae}.measure-list dt{font-size:17px;line-height:1.4;font-weight:700;letter-spacing:-.35px}.measure-list dd{font-size:15px;color:var(--muted);margin:0}.measurement-note{grid-column:1/-1;border-top:1px solid #b7bbae;padding-top:22px;margin:0;font-size:12px;color:var(--muted);line-height:1.75}.faq-grid{display:grid;grid-template-columns:.8fr 1.2fr;gap:75px}.faq h2{font-size:clamp(37px,3.8vw,49px)}.faq details{border-bottom:1px solid var(--line)}.faq details:first-child{border-top:1px solid var(--line)}.faq summary{list-style:none;padding:21px 31px 21px 0;position:relative;font-size:16px;font-weight:700;line-height:1.55;cursor:pointer}.faq summary::-webkit-details-marker{display:none}.faq summary:after{content:'+';position:absolute;right:0;top:16px;font-size:23px}.faq details[open] summary:after{content:'−'}.faq details p{font-size:15px;color:var(--muted);margin:0 0 23px;padding-right:20px}
.contact{background:var(--lime);border-radius:22px;margin:0 20px;padding:67px 0}.contact-grid{display:grid;grid-template-columns:1.1fr .9fr;gap:70px;align-items:center}.contact h2{font-size:clamp(38px,4.4vw,62px)}.contact-grid>div>p:not(.eyebrow){max-width:510px;margin-bottom:0}.contact-actions{display:flex;flex-direction:column;align-items:flex-start;gap:19px;min-width:0}.contact-actions .email{font-size:18px;text-underline-offset:5px;overflow-wrap:anywhere}.contact-actions .micro{max-width:355px!important;font-size:12px;color:#405532}.footer-row{display:flex;justify-content:space-between;gap:35px;padding:31px 0;font-size:11px;color:var(--muted)}.footer-row p{margin:0;flex-shrink:0}.footer-links{justify-content:flex-end;line-height:1.6}

@media(max-width:1050px){.wrap{width:calc(100% - 56px)}.hero-grid,.section-head{gap:38px}.hero h1{font-size:59px}.purchase-path{padding-inline:24px}.path-steps{gap:8px}.path-steps h2{font-size:23px}.starting-grid,.markets-grid,.measurement-grid{gap:38px}.service{padding:32px}.service h3{font-size:35px}.process-grid{grid-template-columns:repeat(2,minmax(0,1fr));gap:30px}.measure-list>div{grid-template-columns:1fr;gap:10px}.faq-grid,.contact-grid{gap:40px}.footer-row{flex-direction:column;gap:17px}.footer-links{justify-content:flex-start}}
@media(max-width:760px){.wrap{width:calc(100% - 40px)}section{padding:60px 0}.hero{padding:37px 0 48px}.hero-grid{grid-template-columns:1fr;gap:35px}.hero h1{font-size:clamp(49px,10.5vw,73px);max-width:660px}.intro{font-size:17px;max-width:590px}.hero-copy .micro{max-width:440px}.purchase-path{justify-self:center;width:100%;max-width:535px;padding:28px 28px 23px;border-radius:75px 75px 17px 17px}.path-top{padding-bottom:20px}.path-steps li{grid-template-columns:30px minmax(0,1fr);padding:19px 0}.path-steps h2{font-size:26px}.path-steps p{font-size:13px;max-width:none}.range-art{max-width:300px}.product-art{max-width:300px}.checkout-art{max-width:330px;font-size:12px}.path-caption{font-size:11px}.starting-point{padding:37px 0}.starting-grid{grid-template-columns:1fr;gap:23px}.starting-grid h2{font-size:37px}.starting-grid p:not(.eyebrow){font-size:16px}.section-head{display:block;margin-bottom:29px}.section-head h2{font-size:clamp(36px,7.6vw,50px)}.section-head>p{max-width:none;margin:21px 0 0}.service-grid{grid-template-columns:1fr;gap:19px}.service{padding:31px 28px}.service-number{font-size:50px;margin-bottom:22px}.service h3{font-size:clamp(32px,7.5vw,40px)}.service p{font-size:17px}.service ul{font-size:15px}.markets{margin:0 10px;padding:51px 0}.markets .wrap,.contact .wrap{width:calc(100% - 40px)}.markets-grid{grid-template-columns:1fr;gap:30px}.markets h2{font-size:clamp(37px,8vw,49px)}.markets-grid>div>p:not(.eyebrow){font-size:17px}.market-details h3{font-size:27px}.process-grid{gap:28px 25px}.process-grid h3{font-size:25px;margin-top:17px}.measurement{padding:49px 0}.measurement-grid{grid-template-columns:1fr;gap:28px}.measurement h2{font-size:43px}.measurement-grid>div>p:not(.eyebrow){max-width:none;font-size:16px}.measure-list>div{grid-template-columns:130px 1fr;gap:20px;padding:20px 0}.measurement-note{grid-column:auto}.faq-grid{grid-template-columns:1fr;gap:20px}.faq h2{font-size:42px;margin-bottom:9px}.faq summary{font-size:16px}.contact{margin:0 10px;padding:49px 0}.contact-grid{grid-template-columns:1fr;gap:29px}.contact h2{font-size:clamp(38px,8.7vw,52px)}.contact-actions .email{font-size:17px}.eyebrow{font-size:10px;letter-spacing:1.5px}.footer-row{padding:27px 0}.footer-row p{flex-shrink:1}.footer-links{gap:10px 17px}}

@media(max-width:460px){.process-grid{grid-template-columns:1fr;gap:26px}.process-grid h3{font-size:26px}.measure-list>div{grid-template-columns:1fr;gap:9px}.hero-actions{gap:18px 20px}.hero-actions .text-link{font-size:13px}.button{font-size:14px;padding:16px 21px}.path-steps h2{font-size:23px}}
@media(max-width:360px){.wrap{width:calc(100% - 32px)}.hero h1{font-size:46px}.purchase-path{padding-inline:23px}.path-steps li{grid-template-columns:23px minmax(0,1fr);gap:9px}.path-steps h2{font-size:22px}.service{padding:27px 24px}.service h3{font-size:31px}.contact h2{font-size:37px}}
.conversion{background:#e9eddc;padding:66px 0}.conversion-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:75px}.conversion-grid>div>p:not(.eyebrow){font-size:17px;color:var(--muted);margin-bottom:25px}.conversion-details{list-style:none;margin:0;padding:0}.conversion-details li{display:grid;grid-template-columns:30px minmax(0,1fr);gap:17px;padding:24px 0;border-top:1px solid #aebc9f}.conversion-details li:first-child{padding-top:22px}.conversion-details li>span{font-size:11px;padding-top:5px}.conversion-details h3{font-size:26px;margin-bottom:12px}.conversion-details p{font-size:15px;color:var(--muted);margin:0}.marketplaces{background:var(--ink);color:var(--cream);margin:24px 20px 0;border-radius:22px;padding:73px 0}.marketplaces .eyebrow,.marketplaces h2 em{color:var(--lime)}.marketplaces .section-head>p{color:#d0dfd5}.platform-list{list-style:none;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:18px;padding:0;margin:0 0 39px}.platform-list li{display:flex;align-items:center;justify-content:center;min-height:80px;padding:19px 12px;border:1px solid #81957a;border-radius:10px;color:var(--lime);font-size:clamp(22px,2.1vw,30px);font-weight:700;letter-spacing:-.8px;text-align:center}.marketplace-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:34px}.marketplace-grid article{border-top:1px solid #ffffff40;padding-top:24px}.marketplace-grid h3{font-size:27px;line-height:1.15}.marketplace-grid p{font-size:15px;color:#d0dfd5;margin:0}.light-scope{border-top:1px solid #ffffff30;padding-top:23px;margin:31px 0 0;color:#c3d5c9;font-size:12px;line-height:1.75}.marketing-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:34px 48px}.marketing-grid article{border-top:1px solid #aebcaa;padding-top:26px}.marketing-grid .eyebrow{font-size:10px;margin-bottom:16px}.marketing-grid h3{font-size:31px;line-height:1.13;margin-bottom:17px}.marketing-grid article>p:last-child{font-size:16px;color:var(--muted);margin:0}.competitor-research{background:#eee8dc;padding:62px 0;margin-bottom:24px}.competitor-grid{display:grid;grid-template-columns:1fr 1fr;gap:75px;align-items:start}.competitor-grid h2{margin-bottom:0}.competitor-grid>div>p:not(.eyebrow){font-size:16px;color:var(--muted);margin-bottom:19px}.competitor-grid .research-scope{font-size:12px!important;border-top:1px solid #b7bbae;padding-top:20px;margin-bottom:0!important}
@media(max-width:1050px){.conversion-grid,.competitor-grid{gap:38px}.marketplace-grid{gap:23px}.marketplace-grid h3{font-size:25px}.marketing-grid{gap:31px 35px}.marketing-grid h3{font-size:29px}.platform-list{gap:12px}}
@media(max-width:760px){.conversion{padding:49px 0}.conversion-grid{grid-template-columns:1fr;gap:28px}.conversion h2{font-size:clamp(37px,8vw,49px)}.conversion-grid>div>p:not(.eyebrow){font-size:16px}.conversion-details li{gap:12px;grid-template-columns:25px minmax(0,1fr)}.conversion-details h3{font-size:25px}.marketplaces{margin:15px 10px 0;padding:51px 0}.marketplaces .wrap{width:calc(100% - 40px)}.platform-list{grid-template-columns:repeat(2,minmax(0,1fr));gap:11px;margin-bottom:29px}.platform-list li{font-size:25px;min-height:75px}.marketplace-grid{grid-template-columns:1fr;gap:26px}.marketplace-grid article{padding-top:22px}.marketplace-grid h3{font-size:28px;max-width:470px}.light-scope{margin-top:27px}.marketing-grid{grid-template-columns:1fr;gap:29px}.marketing-grid article{padding-top:24px}.marketing-grid h3{font-size:30px}.competitor-research{padding:49px 0;margin-bottom:15px}.competitor-grid{grid-template-columns:1fr;gap:25px}.competitor-grid h2{font-size:clamp(37px,8vw,49px)}}

@media(max-width:360px){.platform-list li{font-size:23px}.conversion-details h3{font-size:24px}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}.button{transition:none}.button:hover{transform:none}}

/* Ecommerce experience and current insights. */
.experience-note{max-width:490px;margin:26px 0 12px;font-size:14px;font-weight:700;line-height:1.6;border-left:3px solid var(--ink);padding-left:15px}.ecommerce-insights{padding:0 0 50px}.ecommerce-insight-card{display:grid;grid-template-columns:.65fr 1.35fr;gap:50px;border:1px solid #b7c69f;border-radius:16px;background:#edf1dd;padding:34px 38px}.ecommerce-insight-card .eyebrow{margin-bottom:16px}.insight-category{font:italic 37px/1.1 Georgia,serif;margin:0}.ecommerce-insight-card h2{font-size:clamp(29px,3vw,42px);line-height:1.13;max-width:760px;margin-bottom:18px}.ecommerce-insight-card h2 a{text-decoration:none}.ecommerce-insight-card h2 a:hover{text-decoration:underline;text-underline-offset:5px}.ecommerce-insight-card>div>p:not(.eyebrow):not(.insight-category){font-size:16px;color:var(--muted);max-width:690px;margin-bottom:21px}@media(max-width:760px){.ecommerce-insights{padding-bottom:30px}.ecommerce-insight-card{grid-template-columns:1fr;gap:25px;padding:27px}.insight-category{font-size:29px}.ecommerce-insight-card h2{font-size:32px}.experience-note{font-size:13px}}

.platforms-heading{font-family:Arial,Helvetica,sans-serif;font-size:15px;font-weight:700;letter-spacing:0;margin:0 0 15px;text-align:center}.platform-list li{background:#fff;color:var(--ink);border-color:#fff;min-height:104px;padding:23px 18px}.platform-logo{display:block;width:170px;max-width:100%;height:auto;object-fit:contain}.platform-amazon{max-height:57px}@media(max-width:760px){.platform-list li{min-height:94px;padding:23px 16px}.platform-logo{width:145px;max-height:49px}}

.ecommerce-insight-card+.ecommerce-insight-card{margin-top:22px}

.platform-ebay{width:140px;max-height:60px}@media(max-width:760px){.platform-ebay{width:123px;max-height:53px}}

.platform-tiktok{width:170px;max-height:40px}.platform-etsy{width:150px;max-height:80px}.platform-list li:has(.platform-etsy){padding-top:12px;padding-bottom:12px}@media(max-width:760px){.platform-tiktok{width:145px;max-height:35px}.platform-etsy{width:132px;max-height:70px}}