Search marketing for specialist clinics
Put your clinic in the conversation. Google Maps, SEO and paid search built around the services you want to grow and the enquiries that matter.
Get my free search auditWebsite, backlinks & Google Maps. A clear place to start.
Clear services. Local relevance. A reason to enquire.
Illustrative concept. Placements and enquiries are not guaranteed.
Previous client relationships
Selected relationships from Grant’s commercial work in SEO consultancy.
More ways to be found
Three routes to a stronger presence. One goal: help the right prospective patients discover your clinic and take the next step.
Reach people actively searching for relevant clinic services, with campaigns shaped around your area, budget and enquiry goals.
Paid ad placements. Service eligibility, platform policies and legal requirements reviewed before launch.
Make your Google Business Profile a stronger shop window. Help people nearby understand who you are, what you offer and how to contact you.
Target: compete for the local three-pack on relevant searches. Position varies by location, competition and Google’s systems.
Build towards page-one visibility for the searches that fit your clinic, with useful content, sound technical foundations and credible backlinks.
Target: top-10 organic positions for agreed search terms. A target, never a ranking promise.
Paid search is separate from organic and Maps rankings. Buying ads does not buy a better organic or Google Maps position.
Built around your clinic
A busy website means little if it brings the wrong people. Start with your clinic’s priorities, capacity and the consultations you actually want.
Find your search opportunitiesGive each priority service clear, useful content that helps prospective patients make an informed enquiry.
Focus your local presence on the places you genuinely serve and the searches relevant to your clinic.
Join up your search presence, website and contact journey so people can move naturally towards a consultation.
Plan clinic paid search around eligible services. Medical claims and advertising need appropriate clinic, platform and legal review before publication.
Your free starting point
A practical look at where your clinic stands today, and what deserves attention first. No patient data needed.
Request my free auditSearch visibility, service pages, technical health and the route from visit to enquiry.
A review of the links pointing to your website, their quality and potential gaps.
Your Business Profile, local consistency and opportunities to make your clinic easier to discover.
Reporting, made clear
A clear view of search positions and organic traffic helps put the next conversation in context.
Visits from unpaid search results
Month 6 in this illustrative example
A fixed set of example search terms
Month 6 in this illustrative example
| Example period | Organic sessions | Average position |
|---|---|---|
| Month 1 | 320 | 38 |
| Month 2 | 410 | 31 |
| Month 3 | 395 | 34 |
| Month 4 | 560 | 22 |
| Month 5 | 650 | 14 |
| Month 6 | 780 | 9 |
The useful question is what the numbers mean for your clinic. Actual reporting would use your own agreed measures, connected data where available, and the context behind any changes.
Paid search · clear commercial terms
Start with the campaign, scope and budget. Agree the fees before work begins.
Negotiable and subject to campaign review. Setup, maintenance and reporting fees are charged separately. Advertising spend is additional.
Know where your budget goes.Ad spend + management + agreed extras.Fees agreed before your campaign begins.
Good questions
No. They are ambitions for relevant, agreed searches, not promised outcomes. Competition, location, your starting point and Google’s systems all affect visibility. The work is scoped around realistic priorities and clear reporting.
No. Healthcare advertising has restrictions. Each service, claim, ad and landing page needs review against applicable law and advertising-platform rules before launch. We would agree eligible services and approval responsibilities as part of the campaign scope.
An initial review of your website, backlink profile and Google Maps presence, to identify useful priorities. Send your clinic name, website, location and the services you want to grow. Please do not send patient information or medical records.
Not necessarily. The audit helps establish whether improvements to your existing website would be enough, or whether a bigger change is worth discussing.
SEO pricing depends on your clinic, market and starting point. Scope, fees and delivery responsibilities are agreed before work starts. Paid-search management has its own fee structure.
Let’s put your clinic on the map
Get a free website, backlinks and Google Maps audit. Tell me about your clinic and where you want to grow.
Opens your email app. Please don’t include patient information.