Search marketing for specialist clinics
Put your clinic in the conversation. Google Maps, SEO and paid search built around the services you want to grow and the enquiries that matter.
Get my free search auditWebsite, backlinks & Google Maps. A clear place to start.
Run a restaurant? Explore restaurant marketing
Clear services. Local relevance. A reason to enquire.
Illustrative concept. Placements and enquiries are not guaranteed.
Previous client relationships
Selected relationships from Grant’s commercial work in SEO consultancy.
More ways to be found
Three routes to a stronger presence. One goal: help the right prospective patients discover your clinic and take the next step.
Reach people actively searching for relevant clinic services, with campaigns shaped around your area, budget and enquiry goals.
Paid ad placements. Service eligibility, platform policies and legal requirements reviewed before launch.
Make your Google Business Profile a stronger shop window. Help people nearby understand who you are, what you offer and how to contact you.
Target: compete for the local three-pack on relevant searches. Position varies by location, competition and Google’s systems.
Build towards page-one visibility for the searches that fit your clinic, with useful content, sound technical foundations and credible backlinks.
Target: top-10 organic positions for agreed search terms. A target, never a ranking promise.
Paid search is separate from organic and Maps rankings. Buying ads does not buy a better organic or Google Maps position.
Built around your clinic
A busy website means little if it brings the wrong people. Start with your clinic’s priorities, capacity and the consultations you actually want.
Find your search opportunitiesGive each priority service clear, useful content that helps prospective patients make an informed enquiry.
Focus your local presence on the places you genuinely serve and the searches relevant to your clinic.
Join up your search presence, website and contact journey so people can move naturally towards a consultation.
Plan clinic paid search around eligible services. Medical claims and advertising need appropriate clinic, platform and legal review before publication.
AI Search & LLM Optimisation
Give your clinic a stronger chance of being discovered in AI-powered search. I assess how you appear in tools such as ChatGPT and Google’s AI search experiences, then focus on the gaps that matter.
Discuss your AI visibility15-minute clinic consultation with Grant.
Opens Google Calendar in a new tab.
Test representative prompts. Record when your clinic appears, how it is described and which sources are cited. Check those sources for accuracy and gaps.
Improve useful service content, clinician information and location details. Check crawlability and relevant structured data, keeping it consistent with the facts visitors can see.
Review your Business Profile and trusted third-party references. Prioritise genuine, accurate information, then repeat agreed checks and review referral traffic where available.
Practical work. Honest measurement. AI answers vary by question, location, system and time. A prompt check is a snapshot; no one can guarantee a mention, citation or recommendation. Clinic content and medical claims stay subject to your clinical review.
Google’s guidance centres on helpful content, sound technical SEO and accurate business details; it does not require special AI markup. OpenAI identifies search-crawler access as a condition for eligibility, not a placement guarantee. The work follows those foundations.
Restaurant marketing online
Tailored restaurant marketing to help fill quieter services and grow direct bookings. Google Maps, local SEO and a clearer booking journey, built around your cuisine, your neighbourhood and the covers you need.
Get my free restaurant reviewEmail Grant at grant@granttinney.com
Restaurant experience
Experience with Jimmy Lee at Lychee Oriental, Salt & Chilli, Malaga Tapas, The Dhabba and Dakhin.
Free restaurant marketing review
Already using EatClub or First Table? Build a direct-marketing plan alongside the channels that currently bring you diners, with the aim of reducing reliance on third-party fees and discounts.
Review new and returning diners, direct and marketplace bookings, and the channels bringing them in.
Look at lunch, early evening and dinner by day, available capacity and the extra covers you want.
Prioritise the locations, occasions and services that matter, with a practical plan suited to your restaurant.
The free review uses the booking and trading information you choose to supply. An anonymised summary is enough to start; please do not send customer names or contact details.
01 / Google Maps
Google Business Profile optimisation, formerly Google My Business, with the details diners need to choose you.
02 / Direct bookings
Make it easy for local diners to understand your offer and reserve a table directly.
03 / Google reviews
A practical, consistent approach: timely requests, easy review links and thoughtful responses that encourage genuine customer feedback.
Direct booking setup & integration
Give guests an easy way to book from your website, and help your team manage reservations in one place where your booking platform and its integrations support it.
Review your current reservation system, booking sources and day-to-day needs before recommending changes.
Add a clear website booking link or supported widget. Check the mobile journey, service times, availability and confirmation flow.
Help configure compatible integrations so supported booking sources feed a shared dashboard. Confirm any gaps before committing to a setup.
This is setup and integration support using suitable booking platforms. A single view depends on the provider, plan and channels supported. We’ll check subscription costs and any booking fees; a new website link does not automatically remove existing charges.
Measure the trading impact
Agree a starting point, then track covers in the services you want to grow, direct booking share and acquisition cost where the data is available. Compare channel costs and discounts using your own figures. Search visibility and clicks help explain the journey; booking and trading outcomes show whether it is working.
Review removal, where possible
Google may remove reviews that breach its policies. A negative review is not automatically eligible, and removal cannot be guaranteed. Google makes the final decision.
Let’s review where you need more covers.
Send your restaurant website, location and the days or services you want to grow. Start with a free review of your customer mix, daypart coverage and where tailored marketing could help.
Local results depend on relevance, distance and prominence, so visibility varies by search and location. No specific ranking, booking volume, cost saving or review removal is promised. This is an independent service, not affiliated with Google, EatClub or First Table.
Restaurant Business Profiles ↗Local ranking guidance ↗Review links & QR codes ↗Reporting inappropriate reviews ↗Review content policies ↗
Your free starting point
A practical look at where your clinic stands today, and what deserves attention first. No patient data needed.
Request my free auditSearch visibility, service pages, technical health and the route from visit to enquiry.
A review of the links pointing to your website, their quality and potential gaps.
Your Business Profile, local consistency and opportunities to make your clinic easier to discover.
Reporting, made clear
A clear view of search positions and organic traffic helps put the next conversation in context.
Visits from unpaid search results
Month 6
A fixed set of example search terms
Month 6
| Example period | Organic sessions | Average position |
|---|---|---|
| Month 1 | 320 | 38 |
| Month 2 | 410 | 31 |
| Month 3 | 395 | 34 |
| Month 4 | 560 | 22 |
| Month 5 | 650 | 14 |
| Month 6 | 780 | 3 |
The useful question is what the numbers mean for your clinic. Actual reporting would use your own agreed measures, connected data where available, and the context behind any changes.
Paid search · clear commercial terms
Start with the campaign, scope and budget. Agree the fees before work begins.
Negotiable and subject to campaign review. Setup, maintenance and reporting fees are charged separately. Advertising spend is additional.
Know where your budget goes.Ad spend + management + agreed extras.Fees agreed before your campaign begins.
Good questions
No. They are ambitions for relevant, agreed searches, not promised outcomes. Competition, location, your starting point and Google’s systems all affect visibility. The work is scoped around realistic priorities and clear reporting.
No. Healthcare advertising has restrictions. Each service, claim, ad and landing page needs review against applicable law and advertising-platform rules before launch. We would agree eligible services and approval responsibilities as part of the campaign scope.
An initial review of your website, backlink profile and Google Maps presence, to identify useful priorities. Send your clinic name, website, location and the services you want to grow. Please do not send patient information or medical records.
Not necessarily. The audit helps establish whether improvements to your existing website would be enough, or whether a bigger change is worth discussing.
SEO pricing depends on your clinic, market and starting point. Scope, fees and delivery responsibilities are agreed before work starts. Paid-search management has its own fee structure.
Let’s put your clinic on the map
Get a free website, backlinks and Google Maps audit. Tell me about your clinic and where you want to grow.
Opens your email app. Please don’t include patient information.