Ecommerce Consultancy
Connect the products you sell with the people looking for them. I help ecommerce businesses bring together SEO, conversion, marketplaces and product marketing around a clearer path to purchase.
Successful ecommerce store owner in health and beauty.
Start with your store, your priority products and the markets you want to reach.
Ecommerce insight · 9 October 2026
SEO & AI search
Why technical foundations, useful product content and accurate data still matter as customers turn to AI-powered search.
Read the SEO and LLMs articleEcommerce insight · 8 October 2026
AI readiness
What Meta’s personal AI agent means for your product data, checkout journey and business workflows. A practical starting point for ecommerce owners.
Read the Muse readiness guideBuilt around your catalogue
A large catalogue can create a long list of possible fixes. The priority is deciding which work deserves your team’s time.
We’ll look at search demand alongside your stock, margins, seasonality and delivery capacity. Then agree the categories, products and customer journeys to focus on first.
Practical ecommerce SEO
Content, technical foundations and the shopping experience, considered together. A clear scope, built around the platform and resources you have.
Give each important page a clear purpose, with content that helps shoppers compare and choose.
Make it easier to discover and understand the pages that matter, without losing sight of how customers browse.
Keep the information about your products accurate and consistent across the systems that use it.
Help visitors understand the offer and take the next step, especially on a phone.
Website design & development
Build a new ecommerce website, redesign your storefront or develop focused campaign landing pages. Connect product discovery, useful detail and a considered cart and checkout journey, with platform, payments and integrations scoped to your business.
New sites · Redesigns · Landing pages
Discuss your websiteConversion rate optimisation
Getting someone to a product page is only part of the journey. Review what they need to make a decision, what gets in the way and where a focused test could help.
Explore conversion rate optimisationReview image quality, descriptions, specifications, variant selection, genuine reviews and stock information. Make delivery charges, returns and the buying action clear before the customer commits.
Walk through the journey on mobile. Assess forms, error messages, guest checkout where available, payment choices and unexpected costs, then prioritise changes your platform can support.
Agree a hypothesis, success measures and tracking checks. Use suitable testing or a carefully interpreted before-and-after review, accounting for traffic levels, promotions and seasonal changes.
Marketplace management & optimisation
Build a considered plan for your marketplaces alongside your own store. Agree the channels, products and responsibilities before making changes.
Review titles, product descriptions, imagery, attributes and catalogue organisation against each platform’s requirements and the questions customers need answered.
Plan pricing and promotions with fees and margins in view. Assess stock, variants and catalogue consistency across channels, with integrations scoped where supported.
Scope eligible marketplace advertising, campaign budgets and performance reviews. Look at spend, orders, returns and contribution where reliable data is available.
Other marketplaces can be scoped to your business. Platform eligibility, account access, advertising permissions, fulfilment responsibilities, policies and third-party costs are checked before work starts. Sales outcomes are not guaranteed.
Product launches & content
Connect the story, the assets and the channels. Give people useful reasons to choose your product, from first discovery to the detail on the page.
01 / Product launches
Define the audience, proposition, channel mix and launch sequence. Bring landing pages, listings, stock readiness, content and campaign timing into one practical plan, with budgets and measures agreed.
02 / Influencer management
Shortlist creators for product and audience fit. Scope outreach, briefs, deliverables, fees or gifting, usage rights and clear advertising disclosure. Review activity using agreed links, codes and available sales data.
03 / Product photography
Plan product photography around your store and marketplace needs: clear packshots, details, scale and in-use context. Agree the creative brief, samples, production, editing and usage rights before a shoot.
04 / Content & descriptions
Write product descriptions, category copy, buying guides and launch content. Explain benefits with supporting detail, keep specifications consistent and have your team verify product claims before publication.
Price & competitor monitoring
Build a useful view of comparable products, advertised prices, promotions, availability and positioning. Compare like-for-like items, including delivery charges and pack sizes where the information is available.
Agree the competitors, products, permitted sources and checking frequency first. Findings can inform pricing and campaign decisions, with stock, costs and margins kept in view.
Scope a one-off review or recurring report, with tools, access permissions and reporting cadence agreed before setup. Price changes remain a separate, agreed action.
International ecommerce
Expanding beyond one country takes more than translating a product page. Start with the markets you can serve well and the demand you want to understand.
Review local search intent, terminology and competition alongside your fulfilment coverage, catalogue and commercial priorities.
Scope country and language URLs, localisation, hreflang and canonical handling around the storefronts your platform supports.
Check currency, product availability, delivery and returns information for each market. Agree local content and specialist review needs before rollout.
How we work
An actionable plan for your store, with responsibilities and dependencies made clear before implementation.
Review your catalogue, store setup and available search and ecommerce data. Identify gaps in tracking as well as opportunities.
Rank opportunities by likely value, effort and dependencies. Agree scope, fees and who owns each change.
Work through content, technical and journey improvements with your team. Check implementation and document what changed.
Compare results with the starting point and adjust priorities. Account for stock, seasonality, promotions and other changes.
Measures with context
Agree what useful progress looks like before the work begins. Use the data your store can reliably provide, and be clear about its limits.
No specific rankings, rich results, traffic levels, conversion rates or revenue increases are guaranteed. Reporting separates observed changes from assumptions about what caused them.
Before we start
We start with your existing platform, catalogue and team. The first step is understanding what can be improved within that setup. Any platform change or additional software would need its own business case, scope and agreed costs.
Marketplace management can cover Amazon, TikTok Shop, Etsy, eBay and other suitable platforms, subject to eligibility and an agreed scope. Launch work can include product content, photography, creator campaigns and channel coordination. Access, budgets, approvals and responsibilities are agreed first.
Yes. A priority category or product range can give the work a clear starting point. We’ll consider search demand, stock, seasonality and the supporting pages before deciding what to tackle.
Yes. We can agree a division of responsibilities for content, technical changes, product data and reporting. Recommendations include the context your team needs, with implementation support and checks scoped in advance.
International work starts by agreeing the target countries and languages, your ability to serve those customers and the storefronts involved. Research, localisation, technical requirements and any specialist support are scoped for those markets.
That depends on the catalogue, channels, content and production needs, markets and implementation resources. We agree priorities, delivery responsibilities, fees and a review timetable before paid work starts. Search and sales outcomes are not guaranteed.
Let’s talk about your store
Tell me what you sell, where you sell it and what you want to improve. We’ll discuss a practical starting point.
Your website and priority categories are enough to start. Please don’t send customer records or account passwords.