Restaurant Consultancy
Fill quieter services, make it easier to book direct and give customers a reason to return. I help restaurants connect their marketing, booking journey and technology around the covers they want to grow.
A conversation about your restaurant, your quieter services and what could work better.
Restaurant experience
Experience with Jimmy Lee at Lychee Oriental, and with Salt & Chilli, Malaga Tapas, The Dhabba and Dakhin.
Practical help, from discovery to return visit
Start with the services you want to fill. Then improve the points where guests discover your restaurant, decide to book and stay in touch.
Show up when diners are choosing.
Make your restaurant easier to find and easier to choose, with clear, consistent information across search and your website.
Make the next step a table.
Give interested diners a straightforward route from your website or profile to a confirmed reservation.
Give guests a reason to come back.
Build a plan around the customers who already know you, alongside the channels that bring in new diners.
Make honest feedback part of the routine.
A practical process for requesting reviews, responding thoughtfully and learning from what guests say.
05 / Influencer management
Find food and lifestyle creators whose audience fits your restaurant, then manage the campaign from first conversation to reporting.
Discuss your influencer campaign06 / The commercial picture
Look beyond clicks to the bookings and trading outcomes that matter to your restaurant.
Website design & development
Create or redesign your restaurant website, with clear menus, useful venue information and an easy route to direct reservations or event enquiries. Build focused landing pages for occasions and offers, with booking integrations agreed around your setup.
New sites · Redesigns · Landing pages
Discuss your websiteRestaurant content services
Show the food, the room and the experience that make your restaurant worth a visit. Plan content around the dishes, occasions and services you want to promote, with a clear route from interest to booking.
Plan your restaurant contentPhotography
Food and drink photography, venue interiors, team portraits and atmosphere. Agree a shot list and styling approach that fits your brand, menu and campaign.
Videography
Dish-led films, preparation, service and the feel of the room. Scope filming around real restaurant operations and the story you want guests to see.
Campaign & social content
Short-form social video, website and menu imagery, and campaign-ready edits. Plan formats, captions and booking calls to action, then connect them with your menu, marketing and influencer activity.
Shoot location, production team, budget, deliverables, editing rounds and usage rights are agreed before production. Review content performance against agreed measures; reach and bookings are never guaranteed.
Technology & operational visibility
Your booking system, till, customer tools and operating data should support the way your team actually works. Start with an audit of what you have.
Map your reservation, POS, customer marketing and reporting tools. Identify duplicated work, gaps and the data you can reliably access.
Assess supported integrations and exports. Where compatible systems allow it, scope a consolidated view of bookings, sales and customer activity.
Where reliable data is available, bring labour and ingredient costs alongside sales to understand the margin picture and support better operating decisions.
Technology work is scoped around your existing providers, plans, permissions and data quality. Integration availability, implementation work and any third-party costs are checked and agreed first.
Your free restaurant review
We’ll look at your customer mix, the services with room to grow and the route diners take to book. You’ll have a clearer starting point for the next conversation.
Already using a dining marketplace? We can consider direct marketing alongside the channels that currently bring you guests, using your actual costs and booking mix.
Book your free reviewBring your website and a sense of the days or services you want to grow. An anonymised summary is enough to start; please don’t send customer names or contact details.
New and returning guests, booking sources and the channels doing useful work for you.
Lunch, early evening or dinner. Where you have capacity and what good growth would look like.
What a diner sees on Maps and your website, and how easy it is to reserve a table.
A focused discussion of the marketing or technology work worth exploring, with scope and fees agreed before any paid work.
A few useful answers
Yes. Menu design and optimisation can sit alongside food and venue photography, videography and short-form content. We agree the goals, creative brief, production needs and costs first, then plan how the assets will support your website, social channels and booking or ordering journey.
Not necessarily. We start with your current setup and improve the journey where possible. A shared view of reservations depends on which sources and integrations your booking provider supports.
A new link does not automatically remove existing charges. We’ll check the provider, plan, booking source and applicable fees, then compare options using your own figures.
We can explore an offer or membership that fits your customers and quieter services. The proposition, software, single-use controls, communications, fulfilment and ongoing costs need to be agreed before implementation.
No. Search visibility varies with relevance, location, competition and the platforms’ systems. Influencer reach and bookings also depend on the audience, content, timing and offer. We agree practical priorities and measures without promising specific rankings, reach, booking volumes or cost savings.
The initial restaurant review is free. Any further work is scoped around your restaurant, the systems involved and your priorities. Delivery responsibilities, fees and third-party costs are agreed before paid work begins.
Restaurant insights
Are you paying to acquire a customer you’d already won?
Read the articleLet’s talk about your restaurant
Tell me about your restaurant, the customers you want to reach and the days you’d like to grow.
Prefer email? Send your website and the services you want to grow.